The New York Yankees were deep into a mediocre season, so this summer I started binge-watching “Mad Men,” the drama about an advertising agency and its creative director, Don Draper, set in the 1960s. If you haven’t binge-watched that series, I highly recommend it – you get so much more out of a well-crafted show the second time around!
Draper’s character, played by Jon Hamm in the role of a lifetime, sometimes said things that were relevant beyond Madison Avenue and applicable 50 years after the 1960s ended. Midway through the show’s fourth season, in an episode entitled “Blowing Smoke,” Account Services was feuding with Creative Services for primacy in the Sterling Cooper Draper Pryce ad agency. Members of Draper’s team asked him what they should do. “We’re going to sit at our desks and keep typing while the walls fall down around us because we’re Creative – the least-important, most-important thing there is,” he replied.
Now there’s a sobering thought. What if it were true? More to our point, what if it applied to the utility industry today? Are communicators and marketers the least-important, most-important function in a utility? Read more »