I love this photo. You don’t have to have be a student of Middle East politics (although I was) to decode its meaning. Clearly, some person in authority is concerned about a bomb. Even though the bomb graphic looks like it came from the “Rocky & Bullwinkle” TV show, you get the point. Speaking at the United Nations, Israeli Prime Minister Benjamin Netanyahu was warning the world that Iran was very close to acquiring the ability to make nuclear weapons. Some of Netanyahu’s advisers may have pressed for something more detailed and authentic, but I think this works just fine.
Many utilities struggle with finding the right balance of words and art to communicate with customers. It has become an article of faith in the industry that electricity and natural gas are low-interest topics for consumers — until the lights go out or the bills go up. Our industry’s communications challenges are particularly acute today because federal regulations are forcing utilities to spend tens (if not hundreds) of billions of dollars to clean up or close their aging, coal-fired power plants. Those costs will be recovered in electricity prices. Read more »