We’re still a year away from the 2016 presidential election, but I’m ready for it to be over. The non-stop, clown-car cacophony of debates, news cycles, spin, polls, charges, counter charges, and breathless (sometimes brainless) commentary about who’s up and who’s down today has worn me out.
I have no partisan loyalties and I’m not energized by any of the candidates. Amidst the blather and bluster of this presidential campaign, I see several important lessons for utility communicators and marketers.
Three particular non-partisan lessons jump out at me:
- Distrust dies hard (e.g., Hillary Clinton)
- People are still mad as hell (e.g., Donald Trump, Bernie Sanders)
- You have to be liked before you will be heard (e.g. Ben Carson)
Today, I will focus on distrust dying hard. Stay tuned for my take on the other topics in the near future.
Origins of Distrust
Democratic candidate Hillary Clinton has a trust problem. Duh. And thinking about her trust problem reminded me of a verbatim comment I once heard from a customer of a large Southwestern utility: “I’ve always hated you – I don’t know why, I just did.”