OK, So Your Customers are Mad–Now What?

Egan EnergyUtility CommunicationsLeave a Comment

Utilities have found themselves crossing swords with customers over price increases, construction projects, executive compensation, and environmental issues.  What are utility communicators and marketers doing to rebuild relations with customers? Read More about Rebuilding Relationships

Branding ≠ Advertising

Egan EnergyUncategorizedLeave a Comment

Utility communicators are faced with shrinking budgets.  In these tight times, executives may be tempted to view the corporate brand as something that will take care of itself, without any care, feeding, or specific attention.  Savvy utility communicators see things differently, and they work hard to create compelling customer connections. Learn more