Communications Breakdown: Xcel Energy’s Smart Grid Program

Egan EnergyBlog, Communities, Customer, Customers, Messaging, Utility Communications, Utility Community Relations, Utility Customer Satisfaction, Utility Leadership, Utility Marketing, Utility Media Relations, Utility StakeholdersLeave a Comment

Will Poor Communications Destroy Xcel Energy’s Smart Grid Program? Some utilities are having trouble implementing Smart Grid or Smart Meter projects that rely on customers changing the way they use energy. Reaching customers and getting them to consider changing their behavior requires a long-term, integrated, campaign that includes customer communications, media relations, and public relations, among other tools. There are … Read More

How NOT to Communicate with Utility Customers During Outages

Egan EnergyBlog1 Comment

“A live electric line just fell on a bus filled with senior citizens—what do you do?” No, that wasn’t a line from Dennis Hopper in the movie, Speed. In fact, I was asked that question during an interview to become a spokesman at Salt River Project, a Phoenix-based electric and water utility. I got the job, so I suppose I … Read More