Communications Breakdown: Xcel Energy’s Smart Grid Program
Will Poor Communications Destroy Xcel Energy’s Smart Grid Program? Some utilities are having trouble implementing Smart Grid or Smart Meter projects that rely on customers changing the way they use energy. Reaching customers and getting them to consider changing their behavior requires a long-term, integrated, campaign that includes customer communications, media relations, and public relations, […]
How NOT to Communicate with Utility Customers During Outages
“A live electric line just fell on a bus filled with senior citizens—what do you do?” No, that wasn’t a line from Dennis Hopper in the movie, Speed. In fact, I was asked that question during an interview to become a spokesman at Salt River Project, a Phoenix-based electric and water utility. I got the […]
