Archive for July, 2012

Making Utility Ads Fun and Memorable

You may not recognize the name of Professor Nathaniel Burke. But I’m pretty sure you’ve seen him and know who he is. And that tells us a lot about the future of utility advertising. Prof. Burke is not a utility mascot. He doesn’t teach at an Ivy League university. And I’m pretty sure he knows […]

Is Long Island Power Authority the Worst Utility in America?

Scoring only 552 out of a possible 1,000 points in a recent JD Power & Associates customer satisfaction survey, Long Island Power Authority (LIPA) finished in last place among 126 U.S. major utility companies. The score represents a 30 point drop from last year. Major storms, including Hurricane Irene, led to the company’s failure to […]

BGE Cautions Its Customers of Imposters Posing as Utility Employees

Recent power outages in the Baltimore area have led to a rash of imposters claiming to be utility company employees who have been stealing money and other valuables from homeowners. Baltimore Gas and Electric’s vice president and chief customer officer, Jeannette Mills, reminds customers that they won’t be receiving a personal visit from the company […]

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