Engaged Energy Consumers are More Satisfied with their Electric Utility
According to the results of Marketing Strategies International’s latest E2 (Energy + Environment) Study, consumers who are more knowledgeable and involved with energy utility and actively manage their own energy usage have a better relationship with their utility company than consumers who do not. In short, engagement matters. It is a belief the industry executives […]
Drowning in Facts? Try Managing Perceptions!
“Facts are simple and facts are straight,” the Talking Heads once sang. For those reasons, facts are often a utility communicator’s best friend. Inside a utility, facts are never in short supply, and communicators often face the challenge of getting factual or going home. But that same fact-based approach can fall flat when communicating with […]
Texas Smart Meter Hearing Draws Impassioned Testimony
About 5.7 million smart electric meters have been installed throughout Texas since the Public Utility Commission that oversees the state’s power market put forth a requirement for smart meters in response to directions from the state legislature. This has sparked passionate and occasionally emotional testimonies about the smart meters to the Texas Senate committee from […]
Adapting Gas-Fired Power to a Greener Grid
General Electric recently announced new models of natural gas burning plants that are built to adapt to the changing energy structure as green energy gets introduced more aggressively into our utilities. The new generators are built like jet engines placed in a combined cycle to reach a little over 61% efficiency in burning natural gas. […]
