Public Speaking: If You Must Use PowerPoint…

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“The trouble with PowerPoint is, usually there’s no power and no point.” I’m not sure who said it first – the advertising executive I heard it from said it came from Bill Gates, former CEO of Microsoft, who many blame for unleashing a powerful tool on unsuspecting speakers and audiences everywhere. We have all heard snide references to “PowerPoint Hell” … Read More

Overcoming Email Immunity with Face-to-Face Communications

Egan EnergyBlog, Communities, Customers, Employees, Face-to-Face, Low-Cost, Utility Communications, Utility Marketing, Utility Stakeholders2 Comments

Earlier this summer I was delighted to speak at CONNECT ’14, an absolutely terrific event for electric cooperative communicators and marketers sponsored by the National Rural Electric Cooperative Association (NRECA). The heightened importance of direct, face-to-face interaction with members was one of the takeaways of CONNECT ’14, held in San Antonio. And while the specifics of marketing and communicating with … Read More