Reaching Viewers’ Hearts through Their Funny Bones

Egan EnergyUncategorized2 Comments

Several years ago I attended a utility communicators’ conference that featured a speaker from a national insurance company. An odd choice to speak to a group of utility communicators, I thought, but I took away some salient points. Insurance companies, like utilities, were a low-interest category among the general public, the speaker said. No controversy there. The speaker further observed … Read More