Archive for October, 2016

Build a Better Budget … with Market Intelligence from the EEC Survey

For Utility Communicators & Marketers Only!   We want to HEAR from you! Earlier in my career, I prepared budgets for my utility’s media relations function. I had no independent, third-party information to know whether I was under-staffed, fully staffed or over-staffed compared to other utilities. Having that information would have helped me make a […]

Maslansky on Messaging for Utility Communicators

Learning a new language scares me. I have tons of respect for anyone who can learn to speak another language. Me, I’ve had four unsuccessful efforts to learn another language: French in elementary school, Spanish in high school, Latin in high school and Arabic in graduate school. None of those forays ended well. Whatever the […]

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