Public Outreach Vital For Successful CCS Projects
Industrial Info Resources SUGAR LAND–July 28, 2009–Written by John Egan for Industrial Info Resources (Sugar Land, Texas)–Successful carbon capture and storage (CCS) projects require extensive public outreach as much as rigorous engineering and sound economics, several speakers told a carbon sequestration conference in Houston last week. “Public outreach is a big deal [for CCS projects], […]
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Creating Superior Utility Returns with Customer Satisfaction
From Direct Options Executive Market Intelligence November 30, 2009 Download pdf Far-sighted utilities have been successful because they place customers—not investors or regulators—at the center of their business. Satisfying customers with low prices, high reliability, personalized service, and an overall excellent experience all contributes to positive regulatory outcomes, leading to higher regulated rates of return. […]
Utility Customer Satisfaction: A Faith-Based Initiative?
“Faith” is generally defined as the belief in things that are unseen. Using that definition, many utility-industry managers and leaders apparently consider customer satisfaction the ultimate faith-based initiative. They may be wrong. To read the entire article, click here
Utility Taglines: Adding Value or Only Costs?
Some well-liked utilities don’t have a corporate tagline in their logo or advertising. Some not-so-well-liked utilities do have a tagline. Does a utility tagline add value, or only cost? Read More and View a Slideshow
OK, So Your Customers are Mad–Now What?
Utilities have found themselves crossing swords with customers over price increases, construction projects, executive compensation, and environmental issues. What are utility communicators and marketers doing to rebuild relations with customers? Read More about Rebuilding Relationships
Branding ≠ Advertising
Utility communicators are faced with shrinking budgets. In these tight times, executives may be tempted to view the corporate brand as something that will take care of itself, without any care, feeding, or specific attention. Savvy utility communicators see things differently, and they work hard to create compelling customer connections. Learn more
