The First Step to Getting Better Media Coverage

AdminBlog, Utility Media Relations, Utility Stakeholders

I recently wrote a series of articles on decarbonization for a new energy platform, EnergyTech, that caused me to get out of my utility lane and interact with corporate energy managers at commercial, industrial, and institutional organizations, such as healthcare centers, manufacturers, schools, and government agencies. Scheduling those interviews typically involved sending an interview request to media relations representatives at … Read More

Utility Communications and Marketing Tips from the Trenches

AdminBlog, Employee, Organizational Culture, Utility Communications, Utility Leadership

Roughly 60% of subscribers to EEC Perspectives are women, and many of them are in a relatively early stage of their careers. For that reason, we asked three women at NorthWestern Energy to share their views on skill sets and career paths in communications and marketing within a utility, internships, innovative approaches to organizational design, and communicating during a pandemic. … Read More

Three Steps to Writing Better Annual Reports

AdminBlog, Effective, Utility Communications

Congratulations! You have won the departmental lottery and now get to write this year’s annual report. Don’t panic! When confronting the (potential) enormity of the task before you, remember the timeless advice shared by practitioners of long-format writing: “How do you eat an elephant? One bite at a time!” All kidding aside, you have a big task, with plenty of … Read More

Utility Marketing: Are You Looking for Zebras in the Right Place?

AdminBlog, Efficiency & Conservation, Programs & Services, Utility Marketing

Shortly after I launched Egan Energy Communications, I had the good fortune to work with a business coach. When I asked her how I could find prospective clients, a perennial concern of all businesses, she replied, “If you want to see Zebras, you need to go where the Zebras are.” Her wise advice has shaped our approach to utility marketing: … Read More

Employee Engagement: Guest Blog on Ways to Improve It

AdminBlog, Employee, Employee Communications, Employees, Utility Communications

Employee engagement continues to be a high-interest topic among our readers. As a more contagious and deadly variant of COVID-19 emerges, utilities and energy companies are trying to decide when office workers will return to the office, and under what conditions. What work policies need to be updated? How shall we perform work going forward? Will our organizational culture help, … Read More

Utility Customer Messaging: Leaders Go First

AdminBlog, Customer, Messaging, Utility Communications, Utility Leadership

My town, like many in the West, faces an ongoing imbalance in water, where demand exceeds supply. Going into the summer of 2021, the water conditions in Lafayette, Colorado, a Denver suburb, are not nearly as bad as they are in California, Arizona, or even other parts of Colorado, but they are sub-optimal. Lafayette’s “Leaders Go First” Message In late … Read More

Storytelling: Show, Don’t Tell (!) in Your Utility Communications

AdminBlog, Creative, Effective, Utility Communications

Utility communicators looking to boost their storytelling skills might want to check out eulogies. Not trying to be morbid here, but the best eulogies offer a master class in storytelling. Earlier this year, as you may know, there was a mass shooting in a grocery store in Boulder, Colorado, about 10 miles from EEC’s office. Ten people were killed, including … Read More

Utility Rate Case Communications: Do It Right

AdminBlog, Customer, Effective, Messaging, Utility Communications, Utility Marketing, Utility Rate Case Communications, Utility Stakeholders

Among policymakers, there’s a lot more talk about energy infrastructure these days, following the catastrophic Texas power blackouts and the Biden administration’s $2.25-trillion infrastructure plan. That means rate cases and rate case communications. U.S. electric utilities invested about $40 billion to build new transmission projects in 2019, a sharp increase over earlier years, according to the U.S. Energy Information Administration … Read More

Repetition, the Secret Sauce of Message Discipline

AdminBlog, Effective, Messaging, Utility Communications

One of the cornerstones of effective communications, a former presidential adviser once said, is message discipline: “Right about the time the communications staff is about to throw up from repeating the same message,” he said, “the public begins to hear it.” Who said it? Was it David Gergen? Karl Rove? My efforts to track down that quote have proven fruitless. … Read More