5 Programs to Make Energy Real in Your Utility Communications

Egan EnergyBlog

Lack of customer participation will kill at least one of your utility’s strategic initiatives. Perhaps it already has. But you can prevent the premature death of a strategic initiative by using these utility communications tips. Every interaction with customers is a communications opportunity. Utilities show what they value—positively and negatively—when they communicate with customers. That includes verbal communications, such as … Read More

Communications Breakdown: Xcel Energy’s Smart Grid Program

Egan EnergyBlog, Communities, Customer, Customers, Messaging, Utility Communications, Utility Community Relations, Utility Customer Satisfaction, Utility Leadership, Utility Marketing, Utility Media Relations, Utility Stakeholders

Will Poor Communications Destroy Xcel Energy’s Smart Grid Program? Some utilities are having trouble implementing Smart Grid or Smart Meter projects that rely on customers changing the way they use energy. Reaching customers and getting them to consider changing their behavior requires a long-term, integrated, campaign that includes customer communications, media relations, and public relations, among other tools. There are … Read More

How NOT to Communicate with Utility Customers During Outages

Egan EnergyBlog

“A live electric line just fell on a bus filled with senior citizens—what do you do?” No, that wasn’t a line from Dennis Hopper in the movie, Speed. In fact, I was asked that question during an interview to become a spokesman at Salt River Project, a Phoenix-based electric and water utility. I got the job, so I suppose I … Read More

Broader Stakeholder Engagement Needed to Site Transmission Projects

Egan EnergyBlog, Communities, Customer, Customers, Effective, Utility Communications, Utility Community Relations, Utility Leadership, Utility Stakeholders

DENVER, COLORADO–March 8, 2010–Written by John Egan for Industrial Info Resources (Sugar Land, Texas)–State and federal renewable electric standards (RES) cannot be met without the construction of new transmission lines to connect often remote renewable generation sources to far-off load centers, speakers told a wind and transmission workshop sponsored by the American Wind Energy Association (AWEA) (Washington, D.C.). Getting these … Read More