Archive for the ‘Value’ Category

A Wild(e) Thought on the Value of Communications for Utilities

  “A cynic,” Oscar Wilde once wrote, is someone “who knows the price of everything but the value of nothing.” That may offend electric and gas company officials with budgetary responsibilities. Since resources are not unlimited, someone has the (often thankless) task of deciding what will be funded and what won’t. Wilde’s comment may sting, […]

Utility Communications: An Ounce of Prevention, or a Pound of Cure?

I hung up the phone, happy for my friend but sad about his company. It was not the first time I had this conversation, nor would it be the last. And they didn’t all go the same way. Sometimes I hung up the phone sad for my friend as well as his or her company. […]

Creating Customer-Friendly Utility Messages

Here’s an example of clear, customer-friendly messaging: it costs you $1.36 per year to charge your iPad. Note the simplicity and the customer-centeredness of the message. It doesn’t offer a range, and it doesn’t include a lot of qualifications about utility rates, iPad usage, or number of users in a household. It may—or may not—be […]

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