Archive for the ‘Utility Advertising’ Category

Celebrating a Milestone? Show Your Customers How Much You Care!

The ads still startle 50 years later. As recounted in Bill Bernbach’s Book, Mobil Oil was celebrating 100 years of operations in 1965. The company earmarked $1 million (a lot of money back then) to commemorate the occasion. The chairman of Mobil met with Bill Bernbach, the legendary creative director of the Doyle Dane Bernbach […]

Creating an Eye-Catching, Customer-Friendly Utility Print Ad

Almost every utility has a good story to tell, but too few consistently tell it well. Good news, whether it’s about cleaning up the environment or improving the quality of life in a community, is typically smothered under industry jargon or a legalistic avalanche of words. But people are busy. Less is more. For utilities […]

Utility Messaging – How Much Energy Do You Waste?

Hmmm… that may feel like an awkward question. But Ashley, pictured in the ad here, knows exactly how much energy she used to waste — $275 worth. Let’s leave aside the dollar figure to focus on the messaging – waste. Despite our society’s consumption ethic, we also have a cultural aversion to “waste.” Think about […]

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