For decades utilities referred to their customers as “meters” or “ratepayers.” Those terms are still used by utilities today, though with less frequency. As technical, internally focused organizations, utilities often have trouble communicating effectively with customers and other external stakeholders who don’t know a kilowatt from a kilowatt-hour. Getting and keeping your customers’ confidence by speaking their language is valuable. Through its consulting, speaking, research and blogposts, EEC is helping utilities speak more plainly to their customers.