Posts Tagged ‘better copy’

“Truthy” Thoughts on 10 Persuasive Words that Improve Our Copy

Stephen Colbert would call it “truthy”– something that comes from the gut, sounds true, feels right, may be accurate — but ultimately has no basis in fact. Colbert’s idea about “truthiness” came to mind recently when I found Internet references to a list of the most persuasive words in the English language. The product of […]

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