Flavor of the Decade: What Energy Utilities Can Learn From Verizon

Egan EnergyBlog, Customer, Effective, Messaging, Utility Advertising, Utility Customer Satisfaction, Utility MarketingLeave a Comment

Do you remember this guy? Sure you do. For nine years starting in 2001, Paul Marcarelli was the face and the voice Verizon used to break through a crowded telecommunications market and build its brand. Verizon built its brand around a model dressed as a slightly nerdy technician who always asked, “Can you hear me now?” In other words, Verizon … Read More