Look Inward, Utility Communicators, to Prevent Your Next PR Crisis

Egan EnergyCrisis, Utility Communications4 Comments

Aaron Sorkin is an acquired taste. I get that. But whether you like your Hollywood honchos to be red-meat Republicans, like Clint Eastwood, or dyed in the (blue) wool Democrats like Sorkin, you can’t help but admire Sorkin’s rare talent. “A Few Good Men,” starring Jack Nicholson, Tom Cruise and Demi Moore, was his first paying gig as a screenwriter. … Read More

Overcoming Email Immunity with Face-to-Face Communications

Egan EnergyBlog, Communities, Customers, Employees, Face-to-Face, Low-Cost, Utility Communications, Utility Marketing, Utility Stakeholders2 Comments

Earlier this summer I was delighted to speak at CONNECT ’14, an absolutely terrific event for electric cooperative communicators and marketers sponsored by the National Rural Electric Cooperative Association (NRECA). The heightened importance of direct, face-to-face interaction with members was one of the takeaways of CONNECT ’14, held in San Antonio. And while the specifics of marketing and communicating with … Read More

Speak Continually, Sometimes Use Words

Egan EnergyBlog, Creative, Non-Verbal, Utility Communications, Utility Media RelationsLeave a Comment

I love this photo. You don’t have to have be a student of Middle East politics (although I was) to decode its meaning. Clearly, some person in authority is concerned about a bomb. Even though the bomb graphic looks like it came from the “Rocky & Bullwinkle” TV show, you get the point. Speaking at the United Nations, Israeli Prime … Read More