Celebrating a Milestone? Show Your Customers How Much You Care!
The ads still startle 50 years later. As recounted in Bill Bernbach’s Book, Mobil Oil was celebrating 100 years of operations in 1965. The company earmarked $1 million (a lot of money back then) to commemorate the occasion. The chairman of Mobil met with Bill Bernbach, the legendary creative director of the Doyle Dane Bernbach (DDB) ad agency to discuss … Read More