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The Latest EEC Perspectives
Utility Community Relations: Say “Hello” to the People (AKA “Customers”) Who Pay Your SalaryBlog, Customer, Face-to-Face, Utility Communications, Utility Community Relations
“Believe only half of what you see and nothing that you hear.” That was a sentiment first expressed by Edgar Allen Poe in the 19th century, then made popular in the 20th century by the journalist H.L. Mencken. But today, the issue ha...
Sky-High Energy Bills: Utilities Need New Actions and a New NarrativeBlog, Customer, Utility Communications, Utility Customer Satisfaction, Value
Do you remember this painting? Prints of it have adorned college dorm rooms for decades. It’s Salvador Dali’s “Persistence of Memory.” I wasn’t an Art History major, so I’m not sure exactly what the melting clocks are suppose...
How to Keep Your Utility Brand from Becoming ToxicBlog, Customer, Customers, Utility Communications, Utility Marketing
Whether your company delivers electricity or natural gas, your customers’ bills have shot up, which damages your utility’s brand. Analytically, we all understand why bills have shot up: Natural gas costs have skyrocketed. Colder weat...