Since we opened our doors in 2009, Egan Energy Communications (EEC) has worked with utility communicators and marketers to break through message clutter by writing content that opens eyes, ears, and hearts, with the goal of turning stakeholders into advocates. We believe a stakeholder-focused voice is the most valuable tool for practitioners to use in their work.
EEC provides clients with high-impact and cost-effective written content that positions them more favorably with their customers, community partners, employees, business and community organizations and media outlets. We do that by writing customer newsletters, annual reports, strategic solutions articles, employee newsletters, and case studies.
Credit: Bingo Baker Buzzwords are like plaque in your arteries: over time, they build up to the point where clear thinking, or arterial blood flow, is impeded. Left unchecked, buzzwords can kill clear thinking in...
I had just finished writing an article for a client on electric utilities investigating non-traditional utility pricing options when a notice arrived from my city-owned water utility: Too many people were watering their...
Focus groups can be so eye-opening. I’ve sat in on a few over the years. I’ll never forget the one where a residential customer pushed back against a facilitator’s question about electric usage in...
