Archive for the ‘Customer’ Category

You Wanna Be Right, or Understood, in Your Utility Customer Communications?

I spoke with a utility communicator not too long ago who was having difficulty convincing the highly technical leader of her utility to use easily understood language in communicating with the public. The leader was a stickler for precision and comprehensiveness, which led to long and complicated communications with customers, which the communicator suspected were […]

“Holy Kilowatts, Batman!” So What’s Your Story?

Have you ever left an energy conference and run into a life-sized Pikachu Pokémon©? How about coming face to face with a Star Wars stormtrooper©? I recently encountered those and many other colorful characters, most of whom I didn’t recognize, when the energy conference I was attending, HydroVision International, was ending while Denver Comic Con […]

Another Copper Bullet in the War Against Utility Scams

Did you participate in Facebook’s recent “10 concerts” meme? You know the one — Facebook users were invited to list nine concerts they actually attended and one they didn’t. Their FB friends were asked to guess which one was not, in fact, attended by that person. The meme swept through FB-land like wildfire, drawing millions […]

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