You Wanna Be Right, or Understood, in Your Utility Customer Communications?

Egan EnergyBlog, CustomerLeave a Comment

I spoke with a utility communicator not too long ago who was having difficulty convincing the highly technical leader of her utility to use easily understood language in communicating with the public. The leader was a stickler for precision and comprehensiveness, which led to long and complicated communications with customers, which the communicator suspected were almost never read. She probably … Read More

“Holy Kilowatts, Batman!” So What’s Your Story?

Egan EnergyCustomer, Utility CommunicationsLeave a Comment

Have you ever left an energy conference and run into a life-sized Pikachu Pokémon©? How about coming face to face with a Star Wars stormtrooper©? I recently encountered those and many other colorful characters, most of whom I didn’t recognize, when the energy conference I was attending, HydroVision International, was ending while Denver Comic Con was starting. Both events shared … Read More

Another Copper Bullet in the War Against Utility Scams

Egan EnergyCustomer, EffectiveLeave a Comment

Did you participate in Facebook’s recent “10 concerts” meme? You know the one — Facebook users were invited to list nine concerts they actually attended and one they didn’t. Their FB friends were asked to guess which one was not, in fact, attended by that person. The meme swept through FB-land like wildfire, drawing millions of responses in a matter … Read More

Utilities, Do More Face-to-Face Public Engagement!

Egan EnergyCommunities, Customer, Effective, Face-to-Face, Utility Communications, Utility Community Relations, Utility StakeholdersLeave a Comment

I’m not much for poetry — I know, my loss — but one poem that did make a lasting impression on me was Robert Frost’s “The Road Not Taken,” which I learned in Mr. Gagliardi’s 7th grade English class at St. Theresa’s School in Briarcliff Manor, New York. The poem ended this way: “Two roads diverged in a wood, and … Read More

Utility Communications: Don’t Play Word Games on Price Increases

Egan EnergyCreative, Customer, Customers, Messaging, Utility Communications, Utility StakeholdersLeave a Comment

“You say ‘po-TA-to,’ I say ‘po TAH-to.’ You say ‘to-MA-to,’ I say ‘to-MAH-to.’ ” That’s the kind of word game more and more utilities are playing these days. It’s a game I expect most will lose, mainly because utilities and their customers are not using a common vocabulary. Changes in prices — mainly increases but sometimes decreases — will be … Read More

In the Court of Public Opinion, Utilities Lose by Playing Defense

Egan EnergyCustomer, Messaging, Utility Communications, Utility Community Relations, Utility Leadership, ValueLeave a Comment

  Different people celebrate the 4th of July in different ways. Beyond the fireworks, baseball and ritual grilling of meat, I like to celebrate our nation’s independence by binge-watching my favorite TV show, “Law & Order,” the long-running police procedural drama.   The original show ran for 20 years and had several spin-offs. Regrettably, the original and most of its … Read More

Flavor of the Decade: What Energy Utilities Can Learn From Verizon

Egan EnergyBlog, Customer, Effective, Messaging, Utility Advertising, Utility Customer Satisfaction, Utility Marketing1 Comment

Do you remember this guy? Sure you do. For nine years starting in 2001, Paul Marcarelli was the face and the voice Verizon used to break through a crowded telecommunications market and build its brand. Verizon built its brand around a model dressed as a slightly nerdy technician who always asked, “Can you hear me now?” In other words, Verizon … Read More

Engaged Energy Consumers are More Satisfied with their Electric Utility

Egan EnergyCustomer, Customers, Effective, Energy News, Utility Communications, Utility Customer Satisfaction, Utility StakeholdersLeave a Comment

According to the results of Marketing Strategies International’s latest E2 (Energy + Environment) Study, consumers who are more knowledgeable and involved with energy utility and actively manage their own energy usage have a better relationship with their utility company than consumers who do not. In short, engagement matters. It is a belief the industry executives and managers have held for … Read More

Drowning in Facts? Try Managing Perceptions!

Egan EnergyCustomer, Customers, Energy News, Messaging, Non-Verbal, Utility Communications, Utility Customer Satisfaction, Utility Marketing, Utility Media Relations, Utility StakeholdersLeave a Comment

“Facts are simple and facts are straight,” the Talking Heads once sang. For those reasons, facts are often a utility communicator’s best friend. Inside a utility, facts are never in short supply, and communicators often face the challenge of getting factual or going home. But that same fact-based approach can fall flat when communicating with customers and other external stakeholders. … Read More

“Medium Rare or Well Done?”

Egan EnergyBlog, Communities, Cost-Effective, Creative, Customer, Customers, Effective, Low-Cost, Utility Communications, Utility Community Relations, Utility StakeholdersLeave a Comment

Creativity Cuts Cost of Connecting with Utility Customers Utility communicators are under increased pressure to do more with less. That puts a premium on creativity. We’re all searching for the same Holy Grail: low-cost, high-impact ways to connect with customers. Two public-power utilities recently shared some very creative ideas to connect with customers. Perhaps their ideas can help you connect … Read More