Blog

Utility Media Relations, Effective, Utility Communications, Utility Stakeholders
June 11, 2025
Utility Media Relations 202: Benchmark One Vital Practice

If you’ve never worked in the news media, or in a utility media relations department, it may be hard to understand why some utility-related stories are covered and others are not. You may (or may...

Utility Media Relations, Effective, Utility Communications, Utility Stakeholders
May 14, 2025
The First Step to Getting Better Media Coverage

Bad media relations practices, like death, taxes, and the poor, apparently are inescapable among utility communications practitioners. A good bit of my work at EEC is energy journalism, which means I regularly interact with utility...

Artificial Intelligence, Effective, Utility Communications
December 2, 2024
AI, AMI, TOU, and the Prophylactic Power of a Brand: EEC’s Best-Read Content of 2024

Whew! The 2024 election is finally behind us and we can get back to our day jobs as utility communicators and marketers. Generative artificial intelligence (AI) in the form of chatbots like ChatGPT, Scribe, and...

Utility Marketing, Brand Building
October 30, 2024
A Strong Utility Brand Can Defeat Lies — Here’s How

Jim, my neighbor, was stealing catalytic converters. Sally, another neighbor, gave out poisoned candy for Halloween. And my son’s friend Ted was selling Oxy at local high school football games. So said posts in our...

Employee Communications, Employees, Utility Communications, Utility Stakeholders
October 8, 2024
Five Tips to Put Some Zip in Your Employee Communications

Many utilities continue to struggle to find the single best way to communicate with employees. The employee communications challenges of a single-city municipal utility are, of course, different from a large multi-state one or even...

Utility Communications, Effective, ESG Communications, Utility Stakeholders, Writing
September 3, 2024
Banishing Buzzwords Like ESG

Credit: Bingo Baker Buzzwords are like plaque in your arteries: over time, they build up to the point where clear thinking, or arterial blood flow, is impeded. Left unchecked, buzzwords can kill clear thinking in...