Blog

AI, Face-to-Face, Utility Marketing
February 2, 2026
2026 Resolution: Fight AI Slop with F2F Engagement

“Slop, meaning nonsense generated by artificial intelligence (AI), was 2025’s “word of the year,” according to the dictionary folks at Merriam-Webster. That’s as it should be, as last year saw an explosion in the made-up...

Utility Media Relations, Effective, Utility Communications
November 1, 2025
Media Relations 404: Craft Compelling Heds and Ledes

“Headless Body in Topless Bar!” That got your attention, didn’t it?   It is not a lede, strictly speaking. It was the memorable headline for The New York Post’s classic 1983 article about a mob...

Utility Media Relations, Utility Communications
September 30, 2025
Utility Media Relations 303: Have a Good Story

In previous blog posts in this series, I focused on two indispensable elements for a successful utility media relations function: returning reporters’ calls, emails or texts; and making it easy for reporters to find you.You...

Utility Rate Case Communications, Customers, Utility Communications, Utility Stakeholders
August 18, 2025
How Will You Communicate Your Price Increases?

  Utility communicators: It’s time to bring your “A” game like never before. That’s because, across the country, utilities are raising prices like never before, to recover outlays for capital and maintenance projects. Someone’s got...

Utility Media Relations, Effective, Utility Communications, Utility Stakeholders
June 11, 2025
Utility Media Relations 202: Benchmark One Vital Practice

If you’ve never worked in the news media, or in a utility media relations department, it may be hard to understand why some utility-related stories are covered and others are not. You may (or may...

Utility Media Relations, Effective, Utility Communications, Utility Stakeholders
May 14, 2025
The First Step to Getting Better Media Coverage

Bad media relations practices, like death, taxes, and the poor, apparently are inescapable among utility communications practitioners. A good bit of my work at EEC is energy journalism, which means I regularly interact with utility...