Blog, Efficiency & Conservation, Renewables, Utility Communications, Utility Marketing, Utility Stakeholders
Environmental Communications: When Green is the New Black
In recent years, a growing number of electric utilities have added “sustainable” or “environmentally responsible” or “cleaner” to their longtime vision of providing electric service that is safe, affordable and reliable. That...
Blog, Utility Media Relations
Media Relations: 10 Tips from Two Pros Part 2
This month’s blog post on media relations is a continuation of last month’s post, Media Relations: 10 Tips From Two Pros, Part 1, where we interviewed Jeff Lane and Randi Berris, media relations professionals for Salt River Project (...
Blog, Crisis, Utility Communications, Utility Media Relations
Media Relations: 10 Tips from Two Pros Part 1
The utility media relations function can help turn stakeholders into advocates, producing a wide range of benefits: lessened frictions, lowered costs, enhanced customer relations, increased customer satisfaction and improved brand equity...
Blog
One More Time: Why Do Utilities Need a Brand?
“Why do water utilities advertise?” my son Jack asked me the other day, more or less out of the blue. “I mean, it’s not like I have a lot of choice.” Since Jack doesn’t work in a utility marketing department, he’s not privy...
Blog, Crisis, Effective, Utility Communications
Build Your Safety Net Before You Need it
Companies providing vital electric, gas and water services are always in the spotlight. In small communities, they’re often one of the largest employers. In large cities, they may not be the largest employer but often they are oversize...
Blog, Messaging
A Tutorial on Messaging from Derek Jeter
To honor the start of another season of Major League Baseball, and my family’s impending visit to Tampa, Florida, to catch some New York Yankees spring training games, I thought I would start this month’s blog on messaging with a tri...
Blog, Customer, Effective, Messaging, Programs & Services, Utility Communications, Utility Marketing
Telling Your Story: Smart Grid Communications
Every now and then I get a call from a client, a colleague or a prospective client about how to effectively communicate with the general public about a highly technical topic — nuclear power, price increases, advanced digital meters, s...
Blog, Utility Marketing
Speak Up! What Do You Stand For?
Two sayings — “If you don’t stand for something, you’ll fall for anything” and “an educated consumer is our best customer” — ran through my mind recently as I listened to a panel discussion at a conference organized by th...
Blog, EEC Client Services, Effective, Utility Communications
ICYMI: Regifting our Best-Read Content of 2018
The holiday season is a time for utility communicators and marketers to reflect on the year’s accomplishments, spend time catching up on reading and begin planning next year’s activities. Our holiday present to you is a respin of our b...
Blog, Crisis, Utility Communications
Gas Utility Needs Better Crisis Communications
$800 million, and sure to go higher. That’s the cost, so far, for the gas utility responsible for a series of home explosions that occurred in three suburban Boston communities in September. Crisis Communications Playbook It doesn’t ...