Archive for the ‘Effective’ Category

Another Copper Bullet in the War Against Utility Scams

Did you participate in Facebook’s recent “10 concerts” meme? You know the one — Facebook users were invited to list nine concerts they actually attended and one they didn’t. Their FB friends were asked to guess which one was not, in fact, attended by that person. The meme swept through FB-land like wildfire, drawing millions […]

Utility Communicators: Where Were You the Day the News Died?

Where were you the day the music died? For those of us of a certain vintage, we may recall Don McLean’s song about that awful day when a plane crash killed rock stars Buddy Holly, Richie Valens and J.P. Richardson, also known as the Big Bopper. McLean felt rock & roll would never be the […]

Writing in the Office: Six Tips for Utility Communicators

“How did you write that so fast?” a client asked after I rewrote something for him. Easy, I emailed back: no meetings! I inserted a smiley face emoticon to show how I felt about that. Hopefully I wasn’t rubbing it in. Well, not having meetings certainly was part of it, but there were no interruptions […]

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