The First Step to Getting Better Media Coverage

AdminBlog, Utility Media Relations, Utility Stakeholders

I recently wrote a series of articles on decarbonization for a new energy platform, EnergyTech, that caused me to get out of my utility lane and interact with corporate energy managers at commercial, industrial, and institutional organizations, such as healthcare centers, manufacturers, schools, and government agencies. Scheduling those interviews typically involved sending an interview request to media relations representatives at … Read More

How to Write a Press Release: Tips from Both Sides of the Laptop

AdminEffective, Messaging, Utility Communications, Utility Media Relations

Millennials are not easily frightened. When stumped by a question or assigned a task they don’t know how to perform, they Google it. I am sure members of the Boomer, Gen X or Gen Y generations would have done the same thing, had Google existed in those far-off days. Members of those generations tended to learn by doing (unless you’re … Read More

Media Relations: 10 Tips from Two Pros Part 2

AdminBlog, Utility Media Relations

This month’s blog post on media relations is a continuation of last month’s post, Media Relations: 10 Tips From Two Pros, Part 1, where we interviewed Jeff Lane and Randi Berris, media relations professionals for Salt River Project (SRP) and DTE Energy, respectively, for their tips on achieving media relations excellence. In that post, we listed the first five tips … Read More

Media Relations: 10 Tips from Two Pros Part 1

AdminBlog, Crisis, Utility Communications, Utility Media Relations

Credit: iStock

The utility media relations function can help turn stakeholders into advocates, producing a wide range of benefits: lessened frictions, lowered costs, enhanced customer relations, increased customer satisfaction and improved brand equity. But when utility spokespersons have a tin ear or a heavy hand, they can create problems internally and externally: for executives, for customer service representatives, for legislative and regulatory … Read More

How Utilities Earn the Benefit of the Doubt

Egan EnergyBlog, Utility Communications, Utility Community Relations, Utility Customer Satisfaction, Utility Leadership, Utility Media Relations

The horn sounded and another terrific North Carolina-Duke basketball game was in the books. I’m a Tar Heel fan, so I was happy North Carolina won. The team’s margin of victory came from the free-throw line, where it had 20 more attempts than Duke. Carolina players spent so much time at the free-throw line you would think they called ahead … Read More

Utility Messaging – How Much Energy Do You Waste?

Egan EnergyBlog, Cost-Effective, Creative, Messaging, Utility Advertising, Utility Marketing, Utility Media Relations

Hmmm… that may feel like an awkward question. But Ashley, pictured in the ad here, knows exactly how much energy she used to waste — $275 worth. Let’s leave aside the dollar figure to focus on the messaging – waste. Despite our society’s consumption ethic, we also have a cultural aversion to “waste.” Think about rueful recollections of a youth … Read More

The Danger of Detail – Use “Prices,” Not “Rates”

Egan EnergyBlog, Creative, Customers, Effective, Messaging, Utility Communications, Utility Media Relations, Utility Stakeholders

Most energy utilities – electric, gas and combinations – are increasing the price of their service these days. OK, let’s stop there. Yes, I said, “price,” not “rates.” That’s a conscious word choice I recommend, because “price” is more customer-intuitive than “rates.” Don’t believe me? Take off your “utility communicator” hat, put on your “consumer” hat, and join me as … Read More

“Truthy” Thoughts on 10 Persuasive Words that Improve Our Copy

Egan EnergyBlog, Communities, Customers, Effective, Messaging, Utility Advertising, Utility Communications, Utility Marketing, Utility Media Relations

Stephen Colbert would call it “truthy”– something that comes from the gut, sounds true, feels right, may be accurate — but ultimately has no basis in fact. Colbert’s idea about “truthiness” came to mind recently when I found Internet references to a list of the most persuasive words in the English language. The product of market research by a prestigious … Read More