• EEC’s U.S. Clients

    EEC's U.S. Clients

  • Archive for the ‘Utility Media Relations’ Category

    Speak Continually, Sometimes Use Words

    I love this photo. You don’t have to have be a student of Middle East politics (although I was) to decode its meaning. Clearly, some person in authority is concerned about a bomb. Even though the bomb graphic looks like it came from the “Rocky & Bullwinkle” TV show, you get the point. Speaking at […]

    How Utilities Earn the Benefit of the Doubt

    The horn sounded and another terrific North Carolina-Duke basketball game was in the books. I’m a Tar Heel fan, so I was happy North Carolina won. The team’s margin of victory came from the free-throw line, where it had 20 more attempts than Duke. Carolina players spent so much time at the free-throw line you […]

    Utility Messaging – How Much Energy Do You Waste?

    Hmmm… that may feel like an awkward question. But Ashley, pictured in the ad here, knows exactly how much energy she used to waste — $275 worth. Let’s leave aside the dollar figure to focus on the messaging – waste. Despite our society’s consumption ethic, we also have a cultural aversion to “waste.” Think about […]

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