Wait! Before You Raise Rates …Strategic Steps to Take Prior to Raising Residential Energy Prices

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View the pdf Price increases, both large and small, are or soon will be a reality for many utilities across North America, and someone must break that news to residential customers. This report provides strategic advice on properly communicating price increases. Drawing from interviews with professionals in marketing, media relations, customer communications, advertising, community relations, and customer service, it provides … Read More