E Source has recently released the results of a study that benchmarks utility websites from the perspective of a business customer. Stephanie Spaulding, E Source’s research manager who wrote the report, commented that it is important for utilities to get the basics right on their websites. The number one feature that business customers are looking for is the ability to view and pay their current bill online, and utilities that can deliver that will experience an increase in web satisfaction. The study found that, overall, business customers are pleased with their utility website functionality and use the websites primarily for billing and payment issues.
Read the full article here: Best Utility Websites Get the Basics