Archive for February, 2015

Gas Prices Fell, Will Electric Prices Follow?

I filled my car up with gasoline the other day, delighted that gas prices have fallen by about 50% in the last seven months. But that price collapse creates big problems for some utility communicators. Price increase communications was this year’s biggest challenge facing utility communicators and marketers, according to Budgets, Gadgets & Price Increases: […]

How to Win, and Keep, Your Seat at the Decision-Maker’s Table

How to win, and keep, communicators’ and marketers’ seats at their utility’s decision-making table was discussed at several industry conferences I attended in 2014. I expect that will continue to be a top-of-mind issue in 2015. That’s why we visited that topic when EEC conducted its first annual survey of utility communicators and marketers. In […]

Powered by P1P