Effective and SUCCESful Messaging for Utilities

Egan EnergyBlog, MessagingLeave a Comment

Our challenge as utility communicators comes down to two separate yet interconnected things: Messaging and Messenger. That’s the Alpha and Omega of communications. You need to craft a message your audience can grasp and you need to deliver it cost effectively. A great message can be undermined by a bad message-delivery choice. And even the best means of delivering a … Read More