Community Relations, Rate Case Communications and Women’s Career Advancement: EEC’s Best-Read Content of 2022

AdminBlog, Utility CommunicationsLeave a Comment

Yet another tumultuous year is coming to a close. Some of us are swapping our sweatpants for dress pants as we return to the office. Costs are up, stress is off the charts, and “me” time seems like a quaint relic of a much simpler time. I know 2022 has been a difficult year for some of you. That’s why … Read More

Media Relations 202: Have a Good Story

AdminBlog, Utility Media Relations, Utility Stakeholders

In a previous blog post, I drew on some recent work as a contract reporter to share two tips to help utility media relations representatives win better coverage by the news media: diligently answering messages left by the news media and making it extremely easy for reporters to find you. Those tips were so elementary that I called them  “Media … Read More

Promoting Energy Safety to Your Customers? How to Breathe Life into Your Marketing

AdminBlog, Customer, Effective, Messaging, Safety, Utility Communications

When I began my career in energy journalism at The Energy Daily, my mentor and editor John McCaughey gave me a tip: “Your readers will die soon enough — try not to bore them to death!”     Energy Safety: Good Copy and Provocative Art Can Save Lives That tip is particularly useful when writing about energy safety. Some energy … Read More

Three Steps, 15 Minutes and Presto — You’re on Your Way to Becoming a Better Writer!

AdminBlog, Effective, Utility Communications, Writing

The best writers never stop practicing their craft. For those of you interested in becoming a better writer, I can recommend three easy steps. Tomorrow morning, when you’re fresh and while you’re waiting for your coffee to cool down, I recommend you do these three simple things that will take you no more than 15 minutes in total. Consider it … Read More

Utility Media Relations: How Do Your Practices Compare?

AdminBlog, Utility Media Relations

If you’ve never worked in the news media, or in a utility media relations department, it may be hard to understand why some stories are covered and others are not. Utility leaders may think favorable news media coverage is nice but not necessary. In reality, it is indispensable, particularly as providers of electricity, natural gas, and water go through their … Read More

Community Relations: Do the Right Thing, Then Talk About It

AdminBlog, Communities, Customer, Effective, Utility Communications, Utility Community Relations, Utility Stakeholders

In Psalm 30, it is written, “Weeping may last through the night, but joy comes with the morning.” Thirty centuries later, in a distinctly secular pop song, Maureen McGovern sang: “There’s got to be a morning after, If we can hold on through the night. We have a chance to find the sunshine, Let’s keep on looking for the light.” … Read More

Quick Hits for Utilities: Boosting Trust, ESG, and Communications

AdminBlog, Efficiency & Conservation, ESG Communications, Utility Communications, Utility Stakeholders

People are exhausted — physically, mentally, emotionally, and financially — after spending two years in the COVID-19 pandemic. We don’t really need survey data to prove that, do we? And by “people,” I mean utilities’ customers, employees, and other stakeholders like investors, community leaders, and suppliers. So basically everyone. Despite Popular Exhaustion, People Still Trust Businesses Being exhausted means people … Read More

Career Advancement at Utilities: Tips for Women from Women

AdminBlog, Organizational Culture, Utility Leadership

Roughly six in 10 subscribers to EEC Perspectives are women. Many of our most engaged readers are women. So we asked some female practitioners of utility communications and marketing to share their ideas on how women can succeed and advance in their chosen profession, based on their experience. And by hearing the unvarnished thoughts of women who are not in … Read More