“Believe only half of what you see and nothing that you hear.” That was a sentiment first expressed by Edgar Allen Poe in the 19th century, then made popular in the 20th century by the journalist H.L. Mencken. But today, the issue has new urgency: in an era of deepfake images and large-language-model artificial intelligence systems like ChatGPT and Bard, … Read More
Do you remember this painting? Prints of it have adorned college dorm rooms for decades. It’s Salvador Dali’s “Persistence of Memory.” I wasn’t an Art History major, so I’m not sure exactly what the melting clocks are supposed to signify. But the fact I remember it decades after I took it off my own dorm wall attests to the truth … Read More
Whether your company delivers electricity or natural gas, your customers’ bills have shot up, which damages your utility’s brand. Analytically, we all understand why bills have shot up: Natural gas costs have skyrocketed. Colder weather has driven up customer usage. Inflation. Supply chain. The costs of building out or replacing your infrastructure. Heck, even water provider’s bills have risen, for … Read More
“Are Your Gas Appliances Killing You?” That’s the way I began a piece of marketing collateral I wrote, well, back in the waning years of the 20th century. Back then, I worked in marketing for an electric utility, Salt River Project, and we were having our lunch eaten by a natural gas utility, Southwest Gas, in the new-home construction market. … Read More
“If you can’t dazzle them with brilliance,” goes the old saying, “baffle them with bulls***.” A scan of almost any business communication — printed material, email, job descriptions, even social media — shows an undue reliance on buzzwords, AKA bulls***. Photo Credit: LinkedIn People use buzzwords to sound important, blur meaning, or simply navigate a conversation while on mental autopilot. … Read More
Yet another tumultuous year is coming to a close. Some of us are swapping our sweatpants for dress pants as we return to the office. Costs are up, stress is off the charts, and “me” time seems like a quaint relic of a much simpler time. I know 2022 has been a difficult year for some of you. That’s why … Read More
In a previous blog post, I drew on some recent work as a contract reporter to share two tips to help utility media relations representatives win better coverage by the news media: diligently answering messages left by the news media and making it extremely easy for reporters to find you. Those tips were so elementary that I called them “Media … Read More
I recently attended several in-person energy conferences, where I was able to see the best and worst of public speaking. Perhaps that’s been your experience as well? Recognizing that it’s easier to talk about giving a great speech than it is to deliver one, I have a few thoughts. I prefer to start at a more strategic level: what to … Read More
When I began my career in energy journalism at The Energy Daily, my mentor and editor John McCaughey gave me a tip: “Your readers will die soon enough — try not to bore them to death!” Energy Safety: Good Copy and Provocative Art Can Save Lives That tip is particularly useful when writing about energy safety. Some energy … Read More
The best writers never stop practicing their craft. For those of you interested in becoming a better writer, I can recommend three easy steps. Tomorrow morning, when you’re fresh and while you’re waiting for your coffee to cool down, I recommend you do these three simple things that will take you no more than 15 minutes in total. Consider it … Read More
