Archive for the ‘Blog’ Category

Maslansky on Messaging for Utility Communicators

Learning a new language scares me. I have tons of respect for anyone who can learn to speak another language. Me, I’ve had four unsuccessful efforts to learn another language: French in elementary school, Spanish in high school, Latin in high school and Arabic in graduate school. None of those forays ended well. Whatever the […]

Energy Communications Consultants: Selecting the Right One

Utility communicators find themselves in a difficult place these days—the need to communicate more frequently on a broader range of topics with critical stakeholders yet having fewer communications “resources” – i.e., less staff and fewer dollars. Many utilities are turning to energy communications consultants to fill the gap between what needs to be done and […]

Retirees: A Utility’s Secret Weapon in the Net Metering Battle

Electric utilities across the country are getting PR black eyes on rooftop solar and net metering. The Washington Post, The New York Times and countless local news organizations have run articles on this national trend of homeowners putting solar panels on their rooftops. The controversy arises over net metering: what should homeowners pay to maintain […]

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