Organizational Change? Be Prepared to Communicate Until You are Blue in the Face

Egan EnergyBlog, EEC Industry Expertise, Utility LeadershipLeave a Comment

I’ve always loved the saying, “Culture eats strategy for breakfast.” I first heard it 20 years ago, in business school. Since then, I’ve been able to personally experience the truth of that statement, and I have spoken to innumerable people who have similarly experienced culture’s bite. Whether it’s a leadership change, a reorganization, a merger, a shift in strategy or … Read More

Utility Communications: How to Stay Out of the “Smart-Talk” Trap

Egan EnergyBlog, Effective, Utility CommunicationsLeave a Comment

When was the last time you did a 540°? What hill are you willing to die on? Have you ever used “architect” as a verb? Do you have enough bandwidth to growth-hack the analytics? If you answered “yes” to any of these questions, you may have fallen into The Smart-Talk Trap. Some organizations reward people for sounding smart rather than … Read More

Crisis Communications: What’s Brewing Inside Your Utility?

Egan EnergyBlog, Crisis, Utility CommunicationsLeave a Comment

“Do you ever speak on utility crisis communications?” Barry Moline, executive director of the California Municipal Utilities Association, asked me in a recent phone call. I told him I did. He asked if I could speak on that topic at CMUA’s annual conference. I told Barry I would be delighted. Readers interested in my take on utility crisis communications can … Read More

Utility Marketing: Cash on the Barrel or Cash Down the Drain?

Egan EnergyBlog, Efficiency & Conservation, Programs & Services, Utility MarketingLeave a Comment

Raise your hand if you think your utility marketing efforts are misguided. Yeah, that’s what I thought. But rather than call out your utility’s marketing team, a less-confrontational approach might be to consider third-party research. That’s what today’s post is all about. You’re not saying it, I am. For years and years, corporate checkbooks have played an outsized role in … Read More

Effective and SUCCESful Messaging for Utilities

Egan EnergyBlog, MessagingLeave a Comment

Our challenge as utility communicators comes down to two separate yet interconnected things: Messaging and Messenger. That’s the Alpha and Omega of communications. You need to craft a message your audience can grasp and you need to deliver it cost effectively. A great message can be undermined by a bad message-delivery choice. And even the best means of delivering a … Read More

You Wanna Be Right, or Understood, in Your Utility Customer Communications?

Egan EnergyBlog, CustomerLeave a Comment

I spoke with a utility communicator not too long ago who was having difficulty convincing the highly technical leader of her utility to use easily understood language in communicating with the public. The leader was a stickler for precision and comprehensiveness, which led to long and complicated communications with customers, which the communicator suspected were almost never read. She probably … Read More

Maslansky on Messaging for Utility Communicators

Egan EnergyBlog, Utility Communications3 Comments

Learning a new language scares me. I have tons of respect for anyone who can learn to speak another language. Me, I’ve had four unsuccessful efforts to learn another language: French in elementary school, Spanish in high school, Latin in high school and Arabic in graduate school. None of those forays ended well. Whatever the language, I have been told … Read More

Energy Communications Consultants: Selecting the Right One

Egan EnergyBlogLeave a Comment

Utility communicators find themselves in a difficult place these days—the need to communicate more frequently on a broader range of topics with critical stakeholders yet having fewer communications “resources” – i.e., less staff and fewer dollars. Many utilities are turning to energy communications consultants to fill the gap between what needs to be done and what can be done with … Read More

Retirees: A Utility’s Secret Weapon in the Net Metering Battle

Egan EnergyBlog, Employee, Uncategorized1 Comment

Electric utilities across the country are getting PR black eyes on rooftop solar and net metering. The Washington Post, The New York Times and countless local news organizations have run articles on this national trend of homeowners putting solar panels on their rooftops. The controversy arises over net metering: what should homeowners pay to maintain the electric grid and preserve … Read More