Archive for the ‘Blog’ Category

You Wanna Be Right, or Understood, in Your Utility Customer Communications?

I spoke with a utility communicator not too long ago who was having difficulty convincing the highly technical leader of her utility to use easily understood language in communicating with the public. The leader was a stickler for precision and comprehensiveness, which led to long and complicated communications with customers, which the communicator suspected were […]

Maslansky on Messaging for Utility Communicators

Learning a new language scares me. I have tons of respect for anyone who can learn to speak another language. Me, I’ve had four unsuccessful efforts to learn another language: French in elementary school, Spanish in high school, Latin in high school and Arabic in graduate school. None of those forays ended well. Whatever the […]

Energy Communications Consultants: Selecting the Right One

Utility communicators find themselves in a difficult place these days—the need to communicate more frequently on a broader range of topics with critical stakeholders yet having fewer communications “resources” – i.e., less staff and fewer dollars. Many utilities are turning to energy communications consultants to fill the gap between what needs to be done and […]

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