How to Win, and Keep, Your Seat at the Decision-Maker’s Table

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How to win, and keep, communicators’ and marketers’ seats at their utility’s decision-making table was discussed at several industry conferences I attended in 2014. I expect that will continue to be a top-of-mind issue in 2015. That’s why we visited that topic when EEC conducted its first annual survey of utility communicators and marketers. In Budgets, Gadgets & Price Increases, … Read More

The Care and Feeding of the News Media

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What do the news media want? Sigmund Freud spent a lot of time a century ago pondering a variant of that existential question – “What do women want?” Eventually, he concluded, it was best to ask them. And so it is with the news media, which many of us interact with on a daily basis. A lot of utility spokespeople … Read More

Digital Meter Communications: Speak to the Middle

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You know a topic has gone mainstream when it finds its way into a parody song by Weird Al Yankovic (left). Weird Al’s video, “Foil,” is a lighthearted take on conspiracy theorists, a small but colorful segment of our population sometimes referred to as people who wear tin-foil hats. You know who I’m talking about: the tiny segment of the … Read More

Persisting in the Face of Failure

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Our society is not really keen on failure. If we wanted to assign blame for this, we could point to Apollo 13, the movie about an ill-fated mission to the moon in 1970. Faced with a catastrophic equipment malfunction and the potential loss of a lunar spacecraft and three astronauts, Ed Harris’ NASA mission control character famously asserted, “Failure is … Read More

Public Speaking: If You Must Use PowerPoint…

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“The trouble with PowerPoint is, usually there’s no power and no point.” I’m not sure who said it first – the advertising executive I heard it from said it came from Bill Gates, former CEO of Microsoft, who many blame for unleashing a powerful tool on unsuspecting speakers and audiences everywhere. We have all heard snide references to “PowerPoint Hell” … Read More

Overcoming Email Immunity with Face-to-Face Communications

Egan EnergyBlog, Communities, Customers, Employees, Face-to-Face, Low-Cost, Utility Communications, Utility Marketing, Utility Stakeholders2 Comments

Earlier this summer I was delighted to speak at CONNECT ’14, an absolutely terrific event for electric cooperative communicators and marketers sponsored by the National Rural Electric Cooperative Association (NRECA). The heightened importance of direct, face-to-face interaction with members was one of the takeaways of CONNECT ’14, held in San Antonio. And while the specifics of marketing and communicating with … Read More

Making Peace with Stakeholders Who Are Mad as Hell

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“I’m as mad as hell, and I’m not going to take it anymore!” Forty years ago Peter Finch won an Academy Award for his haunting portrayal of television newscaster Howard Beale in the movie Network. Beale channels the rage of his age into a nightly newscast that predated reality TV by decades. The two-minute newsroom scene where Beale goes crackers … Read More

Speak Continually, Sometimes Use Words

Egan EnergyBlog, Creative, Non-Verbal, Utility Communications, Utility Media RelationsLeave a Comment

I love this photo. You don’t have to have be a student of Middle East politics (although I was) to decode its meaning. Clearly, some person in authority is concerned about a bomb. Even though the bomb graphic looks like it came from the “Rocky & Bullwinkle” TV show, you get the point. Speaking at the United Nations, Israeli Prime … Read More

How Utilities Earn the Benefit of the Doubt

Egan EnergyBlog, Utility Communications, Utility Community Relations, Utility Customer Satisfaction, Utility Leadership, Utility Media Relations1 Comment

The horn sounded and another terrific North Carolina-Duke basketball game was in the books. I’m a Tar Heel fan, so I was happy North Carolina won. The team’s margin of victory came from the free-throw line, where it had 20 more attempts than Duke. Carolina players spent so much time at the free-throw line you would think they called ahead … Read More