How to Write a Press Release: Tips from Both Sides of the Laptop

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Millennials are not easily frightened. When stumped by a question or assigned a task they don’t know how to perform, they Google it. I am sure members of the Boomer, Gen X or Gen Y generations would have done the same thing, had Google existed in those far-off days. Members of those generations tended to learn by doing (unless you’re … Read More

Customer Satisfaction: Fixing Small Problems Before They Become Big Ones

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Denial, the old saying goes, ain’t just a river in Egypt. That rattling sound you hear when you drive your car? Ignore it — maybe it will go away. That pain in your back? Probably caused by sleeping in an awkward position last night. Feeling sluggish? Grab another cup of coffee. Sometimes it’s nothing, but other times we may be … Read More

Easing Anxieties and Meeting Needs: Communications Tips During COVID-19

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The COVID-19 pandemic has upended life across our society and economy. Energy-company communicators are scrambling to keep up with the changes that are roiling our lives each day. Doubtless some communicators are dismayed when they can’t find their crisis communications plan. Even worse would be a plan document that is outdated, filled with names of employees who retired years ago, … Read More

Changing Your Organization’s Culture One Minute at a Time

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In last month’s blog, I discussed the wide gap between words and deeds among Colorado energy companies on the issue of stakeholder engagement, and how that disparity finally caught up with them in last year’s election. Sooner or later, I believe that same tendency to favor talk over action will hit providers of electricity. I’m talking about the critical role … Read More

Earning, and Keeping, Your Company’s Social License to Operate

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April 16, 2019 was the day that social license to operate (SLTO) became real for Colorado’s energy companies. That’s the date that Colorado’s governor signed into law Senate Bill 181, which is transforming the business environment for Colorado oil & gas companies. If you wanted to quibble, you could say the date SLTO became real was November 8, 2018, when … Read More

Environmental Communications: When Green is the New Black

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In recent years, a growing number of electric utilities have added “sustainable” or “environmentally responsible” or “cleaner” to their longtime vision of providing electric service that is safe, affordable and reliable. That’s one part of their response to a shifting market. Even utilities operating in traditionally regulated monopoly markets, where there is no threat of losing customers to a competitor, … Read More

Media Relations: 10 Tips from Two Pros Part 1

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Credit: iStock

The utility media relations function can help turn stakeholders into advocates, producing a wide range of benefits: lessened frictions, lowered costs, enhanced customer relations, increased customer satisfaction and improved brand equity. But when utility spokespersons have a tin ear or a heavy hand, they can create problems internally and externally: for executives, for customer service representatives, for legislative and regulatory … Read More