Community Relations: Do the Right Thing, Then Talk About It

AdminBlog, Communities, Customer, Effective, Utility Communications, Utility Community Relations, Utility Stakeholders

In Psalm 30, it is written, “Weeping may last through the night, but joy comes with the morning.” Thirty centuries later, in a distinctly secular pop song, Maureen McGovern sang: “There’s got to be a morning after, If we can hold on through the night. We have a chance to find the sunshine, Let’s keep on looking for the light.” … Read More

Quick Hits for Utilities: Boosting Trust, ESG, and Communications

AdminBlog, Efficiency & Conservation, ESG Communications, Utility Communications, Utility Stakeholders

People are exhausted — physically, mentally, emotionally, and financially — after spending two years in the COVID-19 pandemic. We don’t really need survey data to prove that, do we? And by “people,” I mean utilities’ customers, employees, and other stakeholders like investors, community leaders, and suppliers. So basically everyone. Despite Popular Exhaustion, People Still Trust Businesses Being exhausted means people … Read More

Career Advancement at Utilities: Tips for Women from Women

AdminBlog, Organizational Culture, Utility Leadership

Roughly six in 10 subscribers to EEC Perspectives are women. Many of our most engaged readers are women. So we asked some female practitioners of utility communications and marketing to share their ideas on how women can succeed and advance in their chosen profession, based on their experience. And by hearing the unvarnished thoughts of women who are not in … Read More

Utility Communications and Marketing Tips from the Trenches

AdminBlog, Employee, Organizational Culture, Utility Communications, Utility Leadership

Roughly 60% of subscribers to EEC Perspectives are women, and many of them are in a relatively early stage of their careers. For that reason, we asked three women at NorthWestern Energy to share their views on skill sets and career paths in communications and marketing within a utility, internships, innovative approaches to organizational design, and communicating during a pandemic. … Read More

Three Steps to Writing Better Annual Reports

AdminBlog, Effective, Utility Communications

Congratulations! You have won the departmental lottery and now get to write this year’s annual report. Don’t panic! When confronting the (potential) enormity of the task before you, remember the timeless advice shared by practitioners of long-format writing: “How do you eat an elephant? One bite at a time!” All kidding aside, you have a big task, with plenty of … Read More

Employee Engagement: Guest Blog on Ways to Improve It

AdminBlog, Employee, Employee Communications, Employees, Utility Communications

Employee engagement continues to be a high-interest topic among our readers. As a more contagious and deadly variant of COVID-19 emerges, utilities and energy companies are trying to decide when office workers will return to the office, and under what conditions. What work policies need to be updated? How shall we perform work going forward? Will our organizational culture help, … Read More

Utility Customer Messaging: Leaders Go First

AdminBlog, Customer, Messaging, Utility Communications, Utility Leadership

My town, like many in the West, faces an ongoing imbalance in water, where demand exceeds supply. Going into the summer of 2021, the water conditions in Lafayette, Colorado, a Denver suburb, are not nearly as bad as they are in California, Arizona, or even other parts of Colorado, but they are sub-optimal. Lafayette’s “Leaders Go First” Message In late … Read More

Storytelling: Show, Don’t Tell (!) in Your Utility Communications

AdminBlog, Creative, Effective, Utility Communications

Utility communicators looking to boost their storytelling skills might want to check out eulogies. Not trying to be morbid here, but the best eulogies offer a master class in storytelling. Earlier this year, as you may know, there was a mass shooting in a grocery store in Boulder, Colorado, about 10 miles from EEC’s office. Ten people were killed, including … Read More

Utility Rate Case Communications: Do It Right

AdminBlog, Customer, Effective, Messaging, Utility Communications, Utility Marketing, Utility Rate Case Communications, Utility Stakeholders

Among policymakers, there’s a lot more talk about energy infrastructure these days, following the catastrophic Texas power blackouts and the Biden administration’s $2.25-trillion infrastructure plan. That means rate cases and rate case communications. U.S. electric utilities invested about $40 billion to build new transmission projects in 2019, a sharp increase over earlier years, according to the U.S. Energy Information Administration … Read More

Customer Outreach: You Reap What You Sow

AdminCustomer, Customers, Utility Communications, Utility Customer Satisfaction, Utility Stakeholders

Ever wonder why some companies emerge from crises faster, with more of their reputation intact, while others die a death of a thousand cuts? The answer can be found in the adage, “As you sow, so shall you reap.” You can find all kinds of validation of that simple premise. Recently, I was reminded of it while writing an article … Read More