A Tutorial on Messaging from Derek Jeter

Egan EnergyBlog, MessagingLeave a Comment

To honor the start of another season of Major League Baseball, and my family’s impending visit to Tampa, Florida, to catch some New York Yankees spring training games, I thought I would start this month’s blog on messaging with a tribute to legendary Yankees closer Mariano Rivera from his teammate, the equally legendary Yankees shortstop Derek Jeter (below). In January, … Read More

Telling Your Story: Smart Grid Communications

Egan EnergyBlog, Customer, Effective, Messaging, Programs & Services, Utility Communications, Utility MarketingLeave a Comment

Every now and then I get a call from a client, a colleague or a prospective client about how to effectively communicate with the general public about a highly technical topic — nuclear power, price increases, advanced digital meters, strengthening the grid, and so on. Think About Your Audience Regardless of the specific topic, my recommendation is generally the same. … Read More

ICYMI: Regifting our Best-Read Content of 2018

Egan EnergyBlog, EEC Client Services, Effective, Utility CommunicationsLeave a Comment

The holiday season is a time for utility communicators and marketers to reflect on the year’s accomplishments, spend time catching up on reading and begin planning next year’s activities. Our holiday present to you is a respin of our best-read content from 2018. Perhaps you had your head down finishing a project when some of these pieces arrived, and you … Read More

Gas Utility Needs Better Crisis Communications

Egan EnergyBlog, Crisis, Utility CommunicationsLeave a Comment

$800 million, and sure to go higher. That’s the cost, so far, for the gas utility responsible for a series of home explosions that occurred in three suburban Boston communities in September. Crisis Communications Playbook It doesn’t appear that Columbia Gas of Massachusetts read the crisis communications playbook or learned the lessons of the Tylenol poisonings from three decades ago. … Read More

Utility Communications: How to Stay Out of the “Smart-Talk” Trap

Egan EnergyBlog, Effective, Utility CommunicationsLeave a Comment

When was the last time you did a 540°? What hill are you willing to die on? Have you ever used “architect” as a verb? Do you have enough bandwidth to growth-hack the analytics? If you answered “yes” to any of these questions, you may have fallen into The Smart-Talk Trap. Some organizations reward people for sounding smart rather than … Read More

Crisis Communications: What’s Brewing Inside Your Utility?

Egan EnergyBlog, Crisis, Utility CommunicationsLeave a Comment

“Do you ever speak on utility crisis communications?” Barry Moline, executive director of the California Municipal Utilities Association, asked me in a recent phone call. I told him I did. He asked if I could speak on that topic at CMUA’s annual conference. I told Barry I would be delighted. Readers interested in my take on utility crisis communications can … Read More

Battling for Employees’ Hearts and Minds? Don’t Lead with “Reliable, Affordable and Safe”

Egan EnergyEmployee, Employee Communications, EmployeesLeave a Comment

Those words might have worked as a rallying cry 75 or 100 years ago, when the U.S. was electrifying (right). Back then, working in the electricity business was a leading-edge, change-the-world endeavor, like working in the space program was in the 1960s or the perennial search for a cure for cancer. But today, many utility employees need a more current, … Read More

Effective and SUCCESful Messaging for Utilities

Egan EnergyBlog, MessagingLeave a Comment

Our challenge as utility communicators comes down to two separate yet interconnected things: Messaging and Messenger. That’s the Alpha and Omega of communications. You need to craft a message your audience can grasp and you need to deliver it cost effectively. A great message can be undermined by a bad message-delivery choice. And even the best means of delivering a … Read More

The Simple, Enduring Truths of Crisis Communications

Egan EnergyCrisis, Utility CommunicationsLeave a Comment

Listening to Bruce Hennes’ talks on crisis communications for utilities, I was reminded of a long-ago quip attributed, as best as I could recall, to Pierre Salinger (right), former press secretary to President John F. Kennedy and a print and broadcast reporter. “The truth can be complicated,” I remember reading him saying. “Sometimes, it’s easier to lie.” He was reflecting, … Read More