Archive for the ‘Utility Customer Satisfaction’ Category

How Utilities Earn the Benefit of the Doubt

The horn sounded and another terrific North Carolina-Duke basketball game was in the books. I’m a Tar Heel fan, so I was happy North Carolina won. The team’s margin of victory came from the free-throw line, where it had 20 more attempts than Duke. Carolina players spent so much time at the free-throw line you […]

Flavor of the Decade: What Energy Utilities Can Learn From Verizon

Do you remember this guy? Sure you do. For nine years starting in 2001, Paul Marcarelli was the face and the voice Verizon used to break through a crowded telecommunications market and build its brand. Verizon built its brand around a model dressed as a slightly nerdy technician who always asked, “Can you hear me […]

Engaged Energy Consumers are More Satisfied with their Electric Utility

According to the results of Marketing Strategies International’s latest E2 (Energy + Environment) Study, consumers who are more knowledgeable and involved with energy utility and actively manage their own energy usage have a better relationship with their utility company than consumers who do not. In short, engagement matters. It is a belief the industry executives […]

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