Battling for Employees’ Hearts and Minds? Don’t Lead with “Reliable, Affordable and Safe”

Egan EnergyEmployee, Employee Communications, EmployeesLeave a Comment

Those words might have worked as a rallying cry 75 or 100 years ago, when the U.S. was electrifying (right). Back then, working in the electricity business was a leading-edge, change-the-world endeavor, like working in the space program was in the 1960s or the perennial search for a cure for cancer. But today, many utility employees need a more current, … Read More

Employee Communications: Showing Your True Colors on Day 1

Egan EnergyEmployee, Employee Communications, EmployeesLeave a Comment

Sometimes Saturdays come on Thursdays. When you own your own small business, you have to flex around client needs/crises, deadlines, business development, client management and lots of other to-dos. Going hard for three or four days in a row sometimes means your brain needs a day off. There are times my brain can’t wait until Saturday for a day off. … Read More

Overcoming Email Immunity with Face-to-Face Communications

Egan EnergyBlog, Communities, Customers, Employees, Face-to-Face, Low-Cost, Utility Communications, Utility Marketing, Utility Stakeholders2 Comments

Earlier this summer I was delighted to speak at CONNECT ’14, an absolutely terrific event for electric cooperative communicators and marketers sponsored by the National Rural Electric Cooperative Association (NRECA). The heightened importance of direct, face-to-face interaction with members was one of the takeaways of CONNECT ’14, held in San Antonio. And while the specifics of marketing and communicating with … Read More

How’s That Employee Engagement Project Working?

Egan EnergyBlog, Employee, Employees, Utility Communications, Utility Leadership, Utility Stakeholders

Employees are feeling beaten down. Can you blame them? Their commitment to their organizations is being sapped by frozen salaries, staff cuts, organizational inertia, endless reorganizations, and poor quality communications. High-skilled employees depart, opting to pursue more rewarding work elsewhere, leaving fewer people around to do the work. That’s not how you would characterize life at your utility, would you?

Who’s On Top—Shareholders or Stakeholders?

Egan EnergyBlog, Communities, Customers, Employees, Messaging, Utility Communications, Utility Community Relations, Utility Leadership, Utility StakeholdersLeave a Comment

A recent Washington Post article on the presidential race rekindled a long-simmering “shareholder vs. stakeholder” debate. How should profit-seeking businesses parcel out their time, energy, and money among competing constituencies like investors, employees, customers (including regulators), communities, suppliers and the like? Utility communicators, no less than presidential candidates, have decidedly different views about which group is the proverbial “first among … Read More