Many utility communicators and marketers have Earth Day (April 22) circled on their calendar. This year’s Earth Day, if history is any guide, promises to be busy. Employees will volunteer to pick up trash from streams, rivers and parks, plant trees and lead community workshops. Utilities will announce the closure of coal-fired power plants and the construction of renewable energy … Read More
In last month’s blog, I discussed the wide gap between words and deeds among Colorado energy companies on the issue of stakeholder engagement, and how that disparity finally caught up with them in last year’s election. Sooner or later, I believe that same tendency to favor talk over action will hit providers of electricity. I’m talking about the critical role … Read More
Those words might have worked as a rallying cry 75 or 100 years ago, when the U.S. was electrifying (right). Back then, working in the electricity business was a leading-edge, change-the-world endeavor, like working in the space program was in the 1960s or the perennial search for a cure for cancer. But today, many utility employees need a more current, … Read More
Sometimes Saturdays come on Thursdays. When you own your own small business, you have to flex around client needs/crises, deadlines, business development, client management and lots of other to-dos. Going hard for three or four days in a row sometimes means your brain needs a day off. There are times my brain can’t wait until Saturday for a day off. … Read More
Earlier this summer I was delighted to speak at CONNECT ’14, an absolutely terrific event for electric cooperative communicators and marketers sponsored by the National Rural Electric Cooperative Association (NRECA). The heightened importance of direct, face-to-face interaction with members was one of the takeaways of CONNECT ’14, held in San Antonio. And while the specifics of marketing and communicating with … Read More
Employees are feeling beaten down. Can you blame them? Their commitment to their organizations is being sapped by frozen salaries, staff cuts, organizational inertia, endless reorganizations, and poor quality communications. High-skilled employees depart, opting to pursue more rewarding work elsewhere, leaving fewer people around to do the work. That’s not how you would characterize life at your utility, would you?
A recent Washington Post article on the presidential race rekindled a long-simmering “shareholder vs. stakeholder” debate. How should profit-seeking businesses parcel out their time, energy, and money among competing constituencies like investors, employees, customers (including regulators), communities, suppliers and the like? Utility communicators, no less than presidential candidates, have decidedly different views about which group is the proverbial “first among … Read More