Archive for the ‘Uncategorized’ Category

Warmest Holiday Wishes from EEC

  Christmas is only a few weeks away. It’s always a special time in our home. I’ll never forget the Christmas Day years ago when our son Jack, then about age 6, bolted down the stairs and hurled himself at the presents under the tree. His expression was a mix of excitement (“Wow, there’s a […]

Build a Better Budget … with Market Intelligence from the EEC Survey

For Utility Communicators & Marketers Only!   We want to HEAR from you! Earlier in my career, I prepared budgets for my utility’s media relations function. I had no independent, third-party information to know whether I was under-staffed, fully staffed or over-staffed compared to other utilities. Having that information would have helped me make a […]

Awkward Conversations Utility Communicators Need to Have with Customers

Many of us would prefer to avoid awkward conversations if we can. We turn evasive when our children ask us, “Where do babies come from?” At a party, someone asks about the presidential candidates and most people go into full-on fudge mode. Stalling, evading and dissembling are seen as preferable to having a conversation that […]

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