Archive for the ‘Uncategorized’ Category

Utility Marketing: Creating a Value Proposition That Resonates

What, if anything, can utility marketers learn from companies that are not in the business of providing electricity, natural gas or water? Longtime readers know my views on that: lessons are everywhere, from insurance companies to football teams, airlines and telecommunications companies. You just have to be open to the potential that some company not […]

What if Plato was Your Energy Communications Consultant?

“Thought leadership” is a term you hear a lot these days. I’ve penned a few “thought leadership” pieces over the years. But today, I thought I’d go back and ask, only slightly tongue in cheek, what recommendations Plato (left) and Aristotle might make if they were your energy communications consultant. I think you’ll find their […]

Utilities, Do More Face-to-Face Public Engagement!

I’m not much for poetry — I know, my loss — but one poem that did make a lasting impression on me was Robert Frost’s “The Road Not Taken,” which I learned in Mr. Gagliardi’s 7th grade English class at St. Theresa’s School in Briarcliff Manor, New York. The poem ended this way: “Two roads […]

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