Archive for the ‘Uncategorized’ Category

Is Your Utility Brand Trustworthy?

  An old quote — “the more things change, the more they remain the same” — came to mind as I exited yet another conference on the strategic challenges reshaping the utility industry. One much-discussed challenge was the changeover of the generation fleet, from coal to gas and renewables. That one’s way above most of […]

Utility Marketing: Creating a Value Proposition That Resonates

What, if anything, can utility marketers learn from companies that are not in the business of providing electricity, natural gas or water? Longtime readers know my views on that: lessons are everywhere, from insurance companies to football teams, airlines and telecommunications companies. You just have to be open to the potential that some company not […]

What if Plato was Your Energy Communications Consultant?

“Thought leadership” is a term you hear a lot these days. I’ve penned a few “thought leadership” pieces over the years. But today, I thought I’d go back and ask, only slightly tongue in cheek, what recommendations Plato (left) and Aristotle might make if they were your energy communications consultant. I think you’ll find their […]

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