How Well Were You Prepared for Promised Land?

Egan EnergyBlog, Communities, Crisis, Customers, Effective, Messaging, Safety, Utility Advertising, Utility Communications, Utility Media Relations, Utility StakeholdersLeave a Comment

Dodged a bullet. Whistled past the graveyard. Rolled the dice. Whatever metaphor you prefer, it looks like utility communicators will not get “fracked” by the fast-disappearing Matt Damon film, Promised Land. And that’s good, because it doesn’t appear that utility communicators invested a lot of time or effort preparing for the potential negative PR impact of that movie. Promised Land … Read More

Making Utility Ads Fun and Memorable

Egan EnergyBlog, Creative, Effective, Safety, Utility Advertising, Utility Communications, Utility Marketing3 Comments

You may not recognize the name of Professor Nathaniel Burke. But I’m pretty sure you’ve seen him and know who he is. And that tells us a lot about the future of utility advertising. Prof. Burke is not a utility mascot. He doesn’t teach at an Ivy League university. And I’m pretty sure he knows no more about electricity or … Read More