When I began my career in energy journalism at The Energy Daily, my mentor and editor John McCaughey gave me a tip: “Your readers will die soon enough — try not to bore them to death!” Energy Safety: Good Copy and Provocative Art Can Save Lives That tip is particularly useful when writing about energy safety. Some energy … Read More
Dodged a bullet. Whistled past the graveyard. Rolled the dice. Whatever metaphor you prefer, it looks like utility communicators will not get “fracked” by the fast-disappearing Matt Damon film, Promised Land. And that’s good, because it doesn’t appear that utility communicators invested a lot of time or effort preparing for the potential negative PR impact of that movie. Promised Land … Read More
You may not recognize the name of Professor Nathaniel Burke. But I’m pretty sure you’ve seen him and know who he is. And that tells us a lot about the future of utility advertising. Prof. Burke is not a utility mascot. He doesn’t teach at an Ivy League university. And I’m pretty sure he knows no more about electricity or … Read More
