Utility Messaging – How Much Energy Do You Waste?
Hmmm… that may feel like an awkward question. But Ashley, pictured in the ad here, knows exactly how much energy she used to waste — $275 worth. Let’s leave aside the dollar figure to focus on the messaging – waste. Despite our society’s consumption ethic, we also have a cultural aversion to “waste.” Think about […]
“SUCCESful” Utility Messaging
How fast does your spam filter fill up? What about your personal message filter? We are absolutely overwhelmed with messaging. Digital ads pop up during Internet searches. Direct mail pieces fill our mailbox. Robo-calls interrupt our dinner. Traditional TV ads shout at us. Newspapers and magazines carry forgettable ads. While driving, we listen to CDs […]
Talking About Energy (but Not About Prices)
It’s not easy to talk about electric or gas service. Unlike consumer goods such as cars, homes or food, consumers can’t interact directly with electric or gas service: They can’t store it, they can’t give some of it to their friends, and it doesn’t really come in different colors. That’s why many utilities end up […]
