Utility Messaging – How Much Energy Do You Waste?

Egan EnergyBlog, Cost-Effective, Creative, Messaging, Utility Advertising, Utility Marketing, Utility Media Relations

Hmmm… that may feel like an awkward question. But Ashley, pictured in the ad here, knows exactly how much energy she used to waste — $275 worth. Let’s leave aside the dollar figure to focus on the messaging – waste. Despite our society’s consumption ethic, we also have a cultural aversion to “waste.” Think about rueful recollections of a youth … Read More

“SUCCESful” Utility Messaging

Egan EnergyBlog, Creative, Effective, Messaging, Utility Communications, Utility Marketing, Utility Media Relations

How fast does your spam filter fill up? What about your personal message filter? We are absolutely overwhelmed with messaging. Digital ads pop up during Internet searches. Direct mail pieces fill our mailbox. Robo-calls interrupt our dinner. Traditional TV ads shout at us. Newspapers and magazines carry forgettable ads. While driving, we listen to CDs to avoid commercials. To continue … Read More

Talking About Energy (but Not About Prices)

Egan EnergyCustomer, Customers, Efficiency & Conservation, Energy News, Messaging, Non-Verbal, Programs & Services, Utility Advertising, Utility Communications, Utility Community Relations, Utility Customer Satisfaction, Utility Marketing, Utility Stakeholders, Value

It’s not easy to talk about electric or gas service. Unlike consumer goods such as cars, homes or food, consumers can’t interact directly with electric or gas service: They can’t store it, they can’t give some of it to their friends, and it doesn’t really come in different colors. That’s why many utilities end up discussing their service in terms … Read More