Making Utility Ads Fun and Memorable

Egan EnergyBlog, Creative, Effective, Safety, Utility Advertising, Utility Communications, Utility Marketing

You may not recognize the name of Professor Nathaniel Burke. But I’m pretty sure you’ve seen him and know who he is. And that tells us a lot about the future of utility advertising. Prof. Burke is not a utility mascot. He doesn’t teach at an Ivy League university. And I’m pretty sure he knows no more about electricity or … Read More