Another Copper Bullet in the War Against Utility Scams

Egan EnergyCustomer, EffectiveLeave a Comment

Did you participate in Facebook’s recent “10 concerts” meme? You know the one — Facebook users were invited to list nine concerts they actually attended and one they didn’t. Their FB friends were asked to guess which one was not, in fact, attended by that person. The meme swept through FB-land like wildfire, drawing millions of responses in a matter … Read More

Utility Marketing: Creating a Value Proposition That Resonates

Egan EnergyEffective, Messaging, Utility Advertising, ValueLeave a Comment

What, if anything, can utility marketers learn from companies that are not in the business of providing electricity, natural gas or water? Longtime readers know my views on that: lessons are everywhere, from insurance companies to football teams, airlines and telecommunications companies. You just have to be open to the potential that some company not engaged in the provision of … Read More