Banishing Buzzwords Like ESG
Credit: Bingo Baker Buzzwords are like plaque in your arteries: over time, they build up to the point where clear thinking, or arterial blood flow, is impeded. Left unchecked, buzzwords can kill clear thinking in the same way that plaque narrows arteries and constricts blood flow, leading to increased risks of heart attacks or strokes. […]
Non-Traditional Pricing Coming to a Tradition-Bound Utility Industry
I had just finished writing an article for a client on electric utilities investigating non-traditional utility pricing options when a notice arrived from my city-owned water utility: Too many people were watering their lawns during the peak period of 3 a.m. to 6 a.m. on Mondays, Wednesdays, and Fridays, it said. “These spikes […]
Low-Cost, High-Impact Customer Energy Education
Focus groups can be so eye-opening. I’ve sat in on a few over the years. I’ll never forget the one where a residential customer pushed back against a facilitator’s question about electric usage in this way: “What’s usage got to do with my bill?” Effective Messaging Means Defeating the Curse of Knowledge Utility […]
The Lede: Crafting a Compelling Start to Your Story
“Hey Dad, don’t freak, but I just totaled my car.” — The first thing my son Jack said when he called to say he would be unable to visit us last year “You walked into the party like you were walking on to a yacht. Your hat dipped strategically below one eye Your […]
Nonverbal Communications: Eyes and Arms are More Important than Words!
I am job-coaching a talented young man who I will call Jim (not his real name and the image above is not him). Having gone through the preliminary stages of a job search, such as career exploration, resumes, and informational interviews, it was time to practice nonverbal communications. Like the fellow above, Jim did […]
Culture: Your Utility’s Secret Sauce as the Market Evolves
Communicators tend to believe that effective communications can solve many, if not most, business challenges. Ineffective communications, on the other hand, are at the root of all sorts of business problems. Utility leaders can’t talk their way through the energy transition. They can’t convince customers that their power is on when they know […]
AMI: Be “Smart” About Advanced Meter Communications
I thought advanced, two-way, digital meters was a “been there, done that” thing for utilities until I caught up with a friend and colleague late last year at the annual Customer Connections Conference, sponsored by the American Public Power Association. Her utility was deploying smart meters for gas and electric service. Then I got home […]
Price Increases Call for a New Approach to Communications
There is a real crisis afoot in electricity prices: increases of 20% or more are being implemented by electricity companies across the country. This crisis offers utility marketers and communicators an opportunity to take a fresh look at the strategies and tactics they use to communicate price increases. Price Increases in 2024: Out with the […]
Generative AI, Unsupervised Children, and Utility Communications
I was having lunch with a prospective client recently when one of the principals turned to me and said, “So, you’re a writer. Are you worried about ChatGPT?” My mind reeled. My thinking has changed at least once daily over the last year or so since ChatGPT entered the market. Competitive threat? Tech time-suck? Potential […]
ANNUAL REPORTS, QUIET QUITTING, AND CRISIS COMMUNICATIONS: EEC’S BEST-READ CONTENT OF 2023
There goes another year! Because we’re communicators, we could call 2023 the year of ChatGPT. Don’t worry, this blog is not being written by a generative AI chatbot. But it is being written with good old-fashioned gratitude that we have stayed in touch this year via EEC’s blog. We truly appreciate your readership, your content […]
