One of the many key points brought up at Chartwell’s Utility Market Research Summit in Phoenix, Arizona, this April was the importance of “big data” in the future of utility market research as smart devices and other data capturing devices become more prevalent. Utilities will be able to use analytics on the increased amount of data gathered to design targeted programs and products, based off an increased awareness of customer perception. The hope is that this will lead into higher adoption rates of new programs as customers are more aware, resulting in increased customer satisfaction.
Read the full article here: Market Research: Big Data Will Help Utilities Refine Offerings
