Creating an Eye-Catching, Customer-Friendly Utility Print Ad
Almost every utility has a good story to tell, but too few consistently tell it well. Good news, whether it’s about cleaning up the environment or improving the quality of life in a community, is typically smothered under industry jargon or a legalistic avalanche of words. But people are busy. Less is more. For utilities […]
Who’s On Top—Shareholders or Stakeholders?
A recent Washington Post article on the presidential race rekindled a long-simmering “shareholder vs. stakeholder” debate. How should profit-seeking businesses parcel out their time, energy, and money among competing constituencies like investors, employees, customers (including regulators), communities, suppliers and the like? Utility communicators, no less than presidential candidates, have decidedly different views about which group […]
Communications Breakdown: Xcel Energy’s Smart Grid Program
Will Poor Communications Destroy Xcel Energy’s Smart Grid Program? Some utilities are having trouble implementing Smart Grid or Smart Meter projects that rely on customers changing the way they use energy. Reaching customers and getting them to consider changing their behavior requires a long-term, integrated, campaign that includes customer communications, media relations, and public relations, […]
