According to the results of Marketing Strategies International’s latest E2 (Energy + Environment) Study, consumers who are more knowledgeable and involved with energy utility and actively manage their own energy usage have a better relationship with their utility company than consumers who do not. In short, engagement matters. It is a belief the industry executives and managers have held for a long time, but the study also shows, unfortunately, that almost two-thirds of consumers are not engaged with their utility. This leaves a lot of room for growth in the energy industry as far as customer satisfaction and engagement is concerned.
Read the full article here: Engaged Energy Consumers are More Satisfied with their Electric Utility