For Utility Communicators & Marketers Only!
We want to HEAR from you!
Earlier in my career, I prepared budgets for my utility’s media relations function. I had no independent, third-party information to know whether I was under-staffed, fully staffed or over-staffed compared to other utilities. Having that information would have helped me make a stronger budget case to executive management.
That’s one reason Egan Energy Communications has launched its second survey of utility communicators and marketers – we want our clients and colleagues to build their budgets and deploy their resources as effectively as possible. You have to start where you stand. You need high-quality, independent market intelligence.
Having this market intelligence is particularly critical in today’s fast-moving media market. For utilities, the consequences of under-investing in communications or marketing today are higher than ever. Reputational damage from a safety incident or scandal, or failing to explain why your prices are changing, carries long-lived impacts.