Media Relations: 10 Tips from Two Pros Part 2
This month’s blog post on media relations is a continuation of last month’s post, Media Relations: 10 Tips From Two Pros, Part 1, where we interviewed Jeff Lane and Randi Berris, media relations professionals for Salt River Project (SRP) and DTE Energy, respectively, for their tips on achieving media relations excellence. In that post, we […]
Media Relations: 10 Tips from Two Pros Part 1
The utility media relations function can help turn stakeholders into advocates, producing a wide range of benefits: lessened frictions, lowered costs, enhanced customer relations, increased customer satisfaction and improved brand equity. But when utility spokespersons have a tin ear or a heavy hand, they can create problems internally and externally: for executives, for customer service […]
One More Time: Why Do Utilities Need a Brand?
“Why do water utilities advertise?” my son Jack asked me the other day, more or less out of the blue. “I mean, it’s not like I have a lot of choice.” Since Jack doesn’t work in a utility marketing department, he’s not privy to internal discussions about a utility’s brand. I told him that he […]
Build Your Safety Net Before You Need it
Companies providing vital electric, gas and water services are always in the spotlight. In small communities, they’re often one of the largest employers. In large cities, they may not be the largest employer but often they are oversized targets for citizen complaints, regulatory investigations and enterprising reporters. And that’s on a good day, before a […]
