Posts Tagged ‘Electric Prices’

Speak Continually, Sometimes Use Words

I love this photo. You don’t have to have be a student of Middle East politics (although I was) to decode its meaning. Clearly, some person in authority is concerned about a bomb. Even though the bomb graphic looks like it came from the “Rocky & Bullwinkle” TV show, you get the point. Speaking at […]

The Danger of Detail – Use “Prices,” Not “Rates”

Most energy utilities – electric, gas and combinations – are increasing the price of their service these days. OK, let’s stop there. Yes, I said, “price,” not “rates.” That’s a conscious word choice I recommend, because “price” is more customer-intuitive than “rates.” Don’t believe me? Take off your “utility communicator” hat, put on your “consumer” […]

What are (Our) Words Worth?

“What are words worth?” Tom Tom Club asked in a catchy song from the 1980s. You probably danced to it in college. I know I did. But let’s not go there, because it was a very different time and place. Instead, today, as utility communicators, let’s ask ourselves, “What are our words worth?” We know […]

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