Making Utility Ads Fun and Memorable

Egan EnergyBlog, Creative, Effective, Safety, Utility Advertising, Utility Communications, Utility Marketing1 Comment

You may not recognize the name of Professor Nathaniel Burke. But I’m pretty sure you’ve seen him and know who he is. And that tells us a lot about the future of utility advertising. Prof. Burke is not a utility mascot. He doesn’t teach at an Ivy League university. And I’m pretty sure he knows no more about electricity or … Read More

Energy PR — Forget Facts, Show Value!

Egan EnergyBlog, Creative, Customer, Customers, Effective, Efficiency & Conservation, Messaging, Programs & Services, Utility Communications, Utility Customer Satisfaction, Utility Marketing, Utility Media Relations, Utility StakeholdersLeave a Comment

Whatever utility communicators are selling these days, it doesn’t look like customers are buying. And we expect the problem will get worse before it gets better. A lot of utility communication plans are tied to rate cases, and utilities are filing a lot of rate cases these days. It looks like 100 or more rate cases will be filed across … Read More

Broader Stakeholder Engagement Needed to Site Transmission Projects

Egan EnergyBlog, Communities, Customer, Customers, Effective, Utility Communications, Utility Community Relations, Utility Leadership, Utility StakeholdersLeave a Comment

DENVER, COLORADO–March 8, 2010–Written by John Egan for Industrial Info Resources (Sugar Land, Texas)–State and federal renewable electric standards (RES) cannot be met without the construction of new transmission lines to connect often remote renewable generation sources to far-off load centers, speakers told a wind and transmission workshop sponsored by the American Wind Energy Association (AWEA) (Washington, D.C.). Getting these … Read More